Case Study

Forget Going Viral: Why 200 Proper Fans Beat a Million Scrolling Strangers

Viral moments are lovely for the ego and useless for the till. We dig into why a small crowd of genuinely engaged local followers is worth more to UK small businesses — and how to find and keep your own core 200.

Oct 28, 2026

Rising to the Top: A Manchester Bakery's 12-Month Journey from Crickets to 20K Instagram Followers

When Flour & Co opened in Levenshulme, their sourdough was brilliant and their Instagram was invisible — 200 followers, most of them family. Twelve months later they'd crossed 20,000. Here's exactly how they did it, numbers and all.

Oct 28, 2026